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Location, Location, Location
Where are you placing your ads? Location is considered king in the world of real estate. If you feel the auto industry is tough, try real estate. My wife is a realtor, but unlike others, she is...
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The Importance of Approachability Online
The more people that peruse the online thoroughfare for vehicle information, the more dealerships have to go out of their way to be, not only found, but approachable. Dealers must dedicate themselves...
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Quick Steps to Website Optimization
Many of you rely on your website provider to handle the search engine optimization of your dealership’s site(s).Others reach out to credible SEO professionals or consultants to achieve high organic...
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The Circus Barker
Step right up, step right up. You want to win a prize, you have to play. At carnivals and fairs around the nation, there are those whose sole purpose is to get you to walk a little closer to their...
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Getting into the Content Game
While speaking to a 20 Group last week, I was asked if transferring leads to the sales floor is the best way to manage online opportunities. Simply put, I prefer an Internet department still to this...
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Automotive Gypsies
I grew up in Cincinnati, Ohio and throughout my youth, our fine city would be infiltrated, so to speak, with unsightly visitors. Gypsies would swarm the town, shopping malls, and neighborhoods. They...
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Grading Automotive Website Providers
Are your website providers practicing what they preach? Read on to see how we ranked and graded the top automotive website providers on their own sites. Disclaimer: I must preface this by saying it...
View ArticleAsk the Experts – with Joe Webb on SEO / Keywords
Hello Dealer Knows, I met for a brief time a few days ago with my (website’s) SEO guy for a time of “get-to-know-us-better”. It hasn’t done much for us up to this point. He asked for some suggestions...
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Ask the Experts on Two Dealership Websites w/ Joe Webb & Eric Miltsch
Hello DealerKnows, How detrimental in the online space is it to have two dealership websites? The forced one from the manufacturer and then your chosen one as the primary source of traffic? What are...
View ArticleIs Your Website Alive or Dead?
There are countless website providers beating down your doors and crashing through the phones. Some have great products and some have not-so-great products. Dealers need to understand that websites are...
View ArticleFour Questions That Should Be On Your Website Checklist
The more I research about the ever-changing state of website affairs, the more opportunities I see for our clients to dominate. With that said, consistent website manipulation, changes, updates,...
View ArticleThe New Online Search: You Are What You EAT
You are who the customer believes you are. That may not always be your preferred image of you, but it is what you’re stuck with. Online search has changed and the content you create is a digital...
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“Let ME Show YOU What I Can Put On YOUR Website”
Let ME Show YOU What I Can Put On YOUR Website!” – the DD21 Exhibit Hall Request Perusing the latest and greatest offerings that exhibiting vendors have to show is one of the many highlights of Digital...
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The Undervalued FAQ page and How to Build It
The Undervalued FAQ page and How to Build It – as seen in Dealer Magazine, October 2016 Your customers have questions. You can only hope that your people have the answers. Not all of your prospective...
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Getting into the Content Game
While speaking to a 20 Group last week, I was asked if transferring leads to the sales floor is the best way to manage online opportunities. Simply put, I prefer an Internet department still to this...
View ArticleClik here to view.
Automotive Gypsies
I grew up in Cincinnati, Ohio and throughout my youth, our fine city would be infiltrated, so to speak, with unsightly visitors. Gypsies would swarm the town, shopping malls, and neighborhoods. They...
View ArticleClik here to view.
Grading Automotive Website Providers
Are your website providers practicing what they preach? Read on to see how we ranked and graded the top automotive website providers on their own sites. Disclaimer: I must preface this by saying it...
View ArticleAsk the Experts – with Joe Webb on SEO / Keywords
Hello Dealer Knows, I met for a brief time a few days ago with my (website’s) SEO guy for a time of “get-to-know-us-better”. It hasn’t done much for us up to this point. He asked for some suggestions...
View ArticleClik here to view.
Ask the Experts on Two Dealership Websites w/ Joe Webb & Eric Miltsch
Hello DealerKnows, How detrimental in the online space is it to have two dealership websites? The forced one from the manufacturer and then your chosen one as the primary source of traffic? What are...
View ArticleIs Your Website Alive or Dead?
There are countless website providers beating down your doors and crashing through the phones. Some have great products and some have not-so-great products. Dealers need to understand that websites are...
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